Our Values
We’re proud to be totally obsessed with vegetables
OUR MISSION: To build a modern day farming company focused on making fresh food accessible to all.
It’s our founding belief that everyone should have access to fresh, healthy vegetables. We’re constantly working on meeting this goal across our business, from how much our food costs to where it’s sold and donated.
Our continued commitment to food banks has allowed us to donate more than 350,000 pounds of fresh food since the beginning of the pandemic, and we’re not slowing down. We’re working with partners like City Harvest and Society of St. Andrews to give back to our community.
How We Farm
Acres Upon Acres
Our farming model is different... on purpose. In order to supply our fresh veggies year round, we are constantly planting acreage up and down the East Coast to meet demand. South Florida has always been our farming home, but we also plant acreage in George, South Carolina, North Carolina, New Jersey, and New York.
2. Non-GMO = Our Non-Negotiable
We only select and plant 100% non-GMO, specialty seeds.
3. Sun + Soil + Water = Magic
Because why should we mess with the good stuff?
4. Transparent Supply Chain
Once our vegetables are harvested off the field, our Operations gurus pack and distribute across the country without any brokers or opaque middlemen to ensure the freshest, highest quality produce makes its way to your plate.
5. Make Fresh Vegetables Accessible
We’re always expanding our map of grocery retailers (IRL and online), which allows us to make fresh vegetables affordable, and most of all, accessible to everyone.
6. Donate The Rest
Farming vegetables is a pretty wild thing to do. Whenever we have surplus or seconds, we team up with food banks and community fridges to make sure no piece of our produce goes unused.